Page Three

Competitive Environment

List the textbooks that have been published during the last five years that are direct competitors for the intended market of your textbook. List the three or four best sellers with one or two paragraphs devoted to each one. Describe each books' physical characteristics (page count, design [use of color], use of photographs, line drawings and other art [quantity and quality], appendices, or other special elements). Describe the strengths and weaknesses of each book. Are you aware of any new titles due to be published in the next two years?

About the Author

How often have you taught the course for your textbook? How varied is your experience in the classroom. How often have you been involved in large textbook adoptions? How influential are you within your department and within your field? Are you willing to involve yourself in the marketing and selling of your textbook? How? What conferences do you regularly attend and participate in during the year? Are you interested in writing other textbooks? What technologies have you used in your courses? Include an updated Curriculum Vitae including any information, which will help convince an editor that your background will help contribute to the success of your textbook.

Half-Title Page

Separate your prospectus from your sample materials with a Half-Title Page listing the proposed title, author and college affiliation.

Textbook Table of Contents

List the complete Table of Contents including chapter headings and subheadings outlining the organization of each chapter or by including a paragraph describing the contents of each chapter. Include any  front matter or back matter in your Table of Contents.